Do any of these exist in your organization or business?
- Past customers
- Special knowledge or expertise
- Unique products or services
- Under performing sales people
- Advertising that doesn’t get results
- Present customers
- Relationships with other businesses
- Average unit sale amount
- Back end products
- Community reputation
- Prospective customers
- Great Location
- Staff expertise
- Quality products
- Low closing ratios
- Marketing efforts that don’t work
- Packaging of products and services
Or, are you making any of these marketing mistakes?
- Not promoting your USP or EVP
- Running ineffective image advertising
- Cutting prices on the front end with no back end marketing plan
- Not testing all components of your marketing
- Not using effective headlines
- Building on only one or two marketing pillars
- Not using joint ventures
- Do your ads “tease and titillate” instead of “teach and educate?”
If you answer yes! to 3 or more of the above, then you should take a look at IMG’s approach to creating and sustaining business growth and marketing success, without increasing advertising cost! Like most business owners, you have a wealth of marketing assets in your business now!
Isaacs Marketing Group (IMG) will help you identify and optimize these assets in a way that will give you dramatic growth increase usually 25% – 100% in 3 – 6 months, without having to invest a lot of money or without having to make a lot of costly and/or time consuming changes in your business.
In today’s highly competitive marketplace it is vital to your continued success to have a solid marketing system in place. The uniqueness of the HMA (Hidden Marketing Assets) Marketing System is its ability to leverage and optimize the marketing assets that already exist within your business. This approach to marketing is foreign to most Advertising and Marketing Firms and leads to new found sources of revenue and profit.
The brilliance and power of IMG’s marketing system is that it works on all three ways to grow any business, without increasing advertising cost. The HMA Marketing System will grow your business by:
1) Attracting more Customers
2) Increasing your Average Sale
3) Increasing your Repeat Purchase and Closing Ratios
The integration of all three of these factors can yield exponential growth of 25% to 300%. Because this is done without increasing your advertising cost, the business growth is achieved with more profit.
Isaacs Marketing Group’s, Hidden Marketing Assets System, is an 8 Pillar on-going Marketing System that increases revenue and profit, while reducing your cost per lead. Each of the steps in the 8 Pillars are designed to be measurable and increase revenue and profit on a consistent basis. Some of our clients experience more success from one part of the system than another.
As the system is implemented in your business, not only will you enjoy increased revenue and profit, your business will be built on multiple marketing pillars giving you greater marketing stability. You will also enjoy a greater loyalty and responsiveness from your past and present customers.
In order to fully implement IMG’s HMA Marketing System into your business, it will be necessary to complete a number of different projects. Each project takes up to 4 weeks to complete. Our Marketing Specialist will guide you through the completion of each project and the time investment on your part will be minimal.
If we are able to complete all of the recommended projects, your success is guaranteed!
In other words, all fees you pay to Isaacs Marketing Group, Inc., will be completely paid from increased revenue and the profits generated. If not, IMG’s Marketing Specialist’s will continue to work the system for you at no charge, until your investment is fully covered!
Below is a list of the 8 Pillars in the HMA Marketing System:
- Uncover and Define your Unique Selling Proposition (USP)
- Integrate your USP
- Database Marketing
- Strategic Alliance and Join Ventures
- Media Advertising
- Community Marketing
- Direct Marketing
- Internet Marketing