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			<title>Recent Layoffs &amp; Closings of Businesses</title>
			<link>http://isaacsmarketinggroup.com/recent-layoffs-closings-of-businesses/</link>
			<comments>http://isaacsmarketinggroup.com/recent-layoffs-closings-of-businesses/#comments</comments>
			<pubDate>Mon, 10 Dec 2012 17:00:00 +0000</pubDate>
			<dc:creator>Isaacs Marketing Group</dc:creator>
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						<description><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p>Layoffs: November 21, 2012 GE Healthcare layoffs also hit Vermont plant Metro Milwaukee is not the only local economy that will feel the pain of GE Healthcare layoffs — the company also announced it is laying off about 10 percent of its Vermont work force, or about 50 positions. Benjamin Fox, a GE Healthcare spokesman, [...]<p><span>Comments Off</span></p>]]></description>
						<content:encoded><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p><p>Layoffs: November 21, 2012</p>
<p><a href="http://www.bizjournals.com/milwaukee/blog/2012/11/ge-healthcare-layoffs-also-hit-vermont.html" rel="nofollow" target="_blank">GE Healthcare layoffs also hit Vermont plant</a></p>
<blockquote><p>Metro Milwaukee is not the only local economy that will feel the pain<br />
of GE Healthcare layoffs — the company also announced it is laying off<br />
about 10 percent of its Vermont work force, or about 50 positions.</p>
<p><a href="http://ad.doubleclick.net/imp;v7;j;262522719;0-0;0;17653690;0/0;50548025/50521028/1;;%7Eaopt=2/1/cd/0;%7Eokv=;at=blog_post;pageid=9902872;pos=wel;dcopt=ist;tile=10;kw=milwaukee;page=9902872;vs=manufacturing;vs=health_care;vs=technology;sz=1x1;%7Ecs=e%3fhttp://s0.2mdn.net/2916436/Deloitte_ROS_Sept2012_v1.htm?t=10&amp;cT=http%3A//ad.doubleclick.net/click%253Bh%253Dv8/3d34/2/0/%252a/q%253B262522719%253B0-0%253B0%253B17653690%253B255-0/0%253B50548025/50521028/1%253B%253B%257Eaopt%253D2/1/cd/0%253B%257Esscs%253D%253f&amp;l=http%3A//www.bizjournals.com/milwaukee/search/results%3Fq%3DBenjamin%2520Fox" rel="nofollow" target="_blank">Benjamin Fox</a>,<br />
a GE Healthcare spokesman, told the The Barre Montpelier (Vt.) Times<br />
Argus: “While GE Healthcare regrets the loss of any jobs, the business<br />
needs to make tough decisions in the current economic climate.”</p></blockquote>
<p><a href="http://www.knoxnews.com/news/2012/nov/20/layoffs-loom-at-auto-parts-warehouse/" rel="nofollow" target="_blank">Advance Auto Parts in Andersonville TN, 80 to be laid off</a></p>
<blockquote><p>Some 80 employees of the Advance Auto Parts distribution center are<br />
facing pink slips as part of a sweeping reorganization of the company,<br />
but its 119,000-square-foot facility will remain open.</p></blockquote>
<p><a href="http://www.ctnow.com/business/hc-att-layoffs-waterbury-new-haven-20121120,0,6925102.story" rel="nofollow" target="_blank">AT&amp;T Lays Off 71 Operators In Waterbury And New Haven, CT</a></p>
<blockquote><p>AT&amp;T is laying off 71 employees from its <a id="PLGEO100100205240000" title="Waterbury" href="http://www.ctnow.com/topic/us/connecticut/new-haven-county/waterbury-PLGEO100100205240000.topic" rel="nofollow" target="_blank">Waterbury</a> and <a id="PLGEO100100205150000" title="New Haven (New Haven, Connecticut)" href="http://www.ctnow.com/topic/us/connecticut/new-haven-county/new-haven-%28new-haven-connecticut%29-PLGEO100100205150000.topic" rel="nofollow" target="_blank">New Haven</a><br />
locations, company and union officials said Tuesday. The eliminated<br />
positions were mostly directory assistance operators</p></blockquote>
<p><a href="http://www.wnem.com/story/20150805/st-marys-hospital-announces-layoffs" rel="nofollow" target="_blank">St. Mary’s of Michigan announced Layoffs and cutting employee’s work hours</a></p>
<blockquote><p>St. Mary’s of Michigan announced Tuesday that<br />
because of a “challenging environment that calls for low-cost,<br />
high-quality care,” the hospital is laying off 24 employees and scaling<br />
back the hours of a further 46 employees.</p>
<p>The healthcare provider cited reimbursement shrinkages and that all hospitals would need to adapt to the new “reality.”</p></blockquote>
<p><a href="http://www.vcstar.com/news/2012/nov/20/solarworld-in-camarillo-has-another-round-of/" rel="nofollow" target="_blank">SolarWorld Industries America Inc in Camarillo CA, another 25 layoffs</a></p>
<blockquote><p>SolarWorld<br />
Industries America Inc., which has been reducing its Camarillo<br />
workforce in stages since opening a manufacturing plant three years ago<br />
in Oregon, has laid off 25 more employees locally.</p></blockquote>
<p><a href="http://www.equities.com/news/headline-story?dt=2012-11-20&amp;val=733849&amp;cat=finance" rel="nofollow" target="_blank">HSBC cuts 60 jobs in Buffalo, NY</a></p>
<blockquote><p>HSBC Bank USA is laying off about 60 workers in downtown Buffalo<br />
following a reorganization last week, with some positions transferred to<br />
third-party vendors that employees can apply to for jobs.</p></blockquote>
<p>Business Closings: November 21, 2012</p>
<p><a href="http://www.wtvy.com/home/headlines/CMI-Door-Set-to-Close-in-Ozark-180241611.html" rel="nofollow" target="_blank">Craft Master Manufacturing Incorporated Door Division, Ozark AL Closing on Dec. 31</a></p>
<blockquote><p>An Ozark business will be closing its doors by the end of the year.</p></blockquote>
<blockquote><p>
Craft Master Manufacturing Incorporated Door Division, otherwise known as CMI Door, will close permanently on December 31.</p>
<p>About seventy people will lose their jobs.</p></blockquote>
<p><a href="http://abcnews.go.com/Politics/OTUS/warren-buffetts-143-year-newspaper-shuts/story" rel="nofollow" target="_blank">143 yr old newspaper, The News and Messenger, ends on Dec. 30</a></p>
<blockquote><p>The news media industry is turning a new page. For residents of Prince<br />
William County, just outside Washington, D.C., this means they won’t be<br />
turning pages at all. At least, not the pages of The News and Messenger,<br />
their 143-year-old local newspaper.</p>
<p>The life of the five-day-a-week, 10,000 circulation newspaper serving<br />
the county’s more than 420,000 residents has met its fate. The last<br />
edition of the paper will be printed on December 30, at which point its<br />
105 employees will be out of work.</p>
<p>Just last year, World Media Enterprises, a subsidiary of <a href="http://abcnews.go.com/topics/business/CEOs/warren-buffett.htm" rel="nofollow" target="_blank">Warren Buffet’s Berkshire Hathaway Company</a>,<br />
purchased the Media General newspaper chain, giving many hope for the<br />
local paper’s survival in the digital age. But unlike the paper, the<br />
hope was short-lived.</p></blockquote>
<p><a href="http://www.lansingstatejournal.com/article/20121120/BUSINESS01/311200026/Bharat-Forge-close-south-Lansing-facility" rel="nofollow" target="_blank">Bharat Forge America Inc closing Lansing Michigan facility</a></p>
<blockquote><p>A south Lansing manufacturer plans to close its facility by the end of the month, citing declining business.</p>
<p>Bharat<br />
Forge America Inc., a division of Indian manufacturer Bharat Forge Ltd.<br />
that builds forged materials for automotive and other industries, will<br />
shut down Nov. 30 barring a last-minute sale of the business, said Stu<br />
McGowan, company president and CEO.</p></blockquote>
<p><a href="http://www.kxan.com/dpp/news/local/austin/cheapo-records-closing-its-doors" rel="nofollow" target="_blank">Cheapo Records in Texas closing after 15 years</a></p>
<blockquote><p>Austin’s own <a href="http://www.facebook.com/cheaporecords" rel="nofollow" target="_blank">Cheapo Records</a> will be closing after 15 years of selling records and CD’s.</p>
<p>The<br />
store will be closing at the end of December and the closure is due to<br />
not being able to compete with discounted and free music downloads<br />
available on the internet.</p></blockquote>
<p><a href="http://www.ktnv.com/news/local/180249991.html" rel="nofollow" target="_blank">Two Henderson Nevada libraries prepare to close their doors</a></p>
<blockquote><p>After years of page-turning adventures, it’s the final chapter for two Henderson libraries.</p>
<p>The Malcolm and Galleria Libraries will be closing in a matter of days after voters decided against a tax hike to save them.</p></blockquote>
<p><a href="http://www.sltrib.com/sltrib/money/55317227-79/xpedx-company-business-lake.html.csp" rel="nofollow" target="_blank">Xpedx paper supply closing Salt Lake City and Orem retail stores on Nov. 30</a></p>
<blockquote><p> The office supply, packaging and paper company xpedx is closing its Salt Lake City and Orem retail stores on Nov. 30.</p>
<div>All inventory is being sold at 50 percent off while supplies last.</div>
</blockquote>
<p><a href="http://morris.patch.com/articles/hennessey-s-washington-bar-to-close-by-end-of-the-year" rel="nofollow" target="_blank">Hennessey’s Washington Bar to close by end of year </a></p>
<blockquote><p>A Morristown icon will be gone by the end of the year.</p>
<p>The Facebook page for <a href="http://morristown.patch.com/listings/hennesseys-washington-bar" rel="nofollow" target="_blank">Hennessey’s Washington Bar</a>, on Morris Street, announced Tuesday afternoon the business had been sold and would be closing by the end of the year.</p></blockquote>
<p><a href="http://oaklandtownship.patch.com/articles/boy-scouts-closing-camp-agawam" rel="nofollow" target="_blank">Lake Orion’s Camp Agawam Boy Scout camp closing in Michigan</a></p>
<blockquote><p>Lake Orion’s Camp Agawam, a Boy Scout camp on West Clarkston Road<br />
since 1918, is one of three Michigan Scout camps that will not operate<br />
in 2013.</p>
<p>In a message posted on the Boy Scouts of America’s Great Lakes<br />
Council webpage, the council announced that the “difficult, but<br />
necessary” decision was made to close the camps after a committee review<br />
of the council’s Michigan camping programs and properties. The move<br />
comes after a 2011 study found that Scouting membership and revenue have<br />
declined “precipitously” in Michigan, due at least in part to the<br />
recession.</p>
<p>&nbsp;</p>
<p>(Source  <a title="Before Its News" href="http://beforeitsnews.com" target="_blank">http://beforeitsnews.com</a>)</p></blockquote>
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			<title>USP Development and Integration Services</title>
			<link>http://isaacsmarketinggroup.com/usp-development-and-integration-services/</link>
			<comments>http://isaacsmarketinggroup.com/usp-development-and-integration-services/#comments</comments>
			<pubDate>Fri, 03 Aug 2012 17:14:26 +0000</pubDate>
			<dc:creator>Isaacs Marketing Group</dc:creator>
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						<guid isPermaLink="false">http://isaacsmarketinggroup.com/?p=630</guid>
						<description><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p>The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to understand a pattern among the successful advertising campaigns of the early 1940&#8242;s. The study showed that such campaigns made unique propositions to the customer and that this convinced them to switch brands. Today [...]<p><a href="http://isaacsmarketinggroup.com/usp-development-and-integration-services/#respond" title="Comment on USP Development and Integration Services">Leave a Comment</a></p>]]></description>
						<content:encoded><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p><p><span style="font-size: x-large;"><strong><a href="http://isaacsmarketinggroup.com/wp-content/uploads/2012/08/Make-a-Unique-Selling-Proposition.jpg"><img class="alignright size-full wp-image-631" style="border: 15px solid white; margin: 15px;" title="Make a Unique Selling Proposition" src="http://isaacsmarketinggroup.com/wp-content/uploads/2012/08/Make-a-Unique-Selling-Proposition.jpg" alt="" width="302" height="273" /></a></strong></span></p>
<p>The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to understand a pattern among the successful advertising campaigns of the early 1940&#8242;s.</p>
<p>The study showed that such campaigns made unique propositions to the customer and that this convinced them to switch brands. Today the term is also used in other fields and is a globally accepted term for something (in this case marketing campaigns) that differ from others of its kind.</p>
<p><strong style="font-size: x-large;">USP Development Within Your Company</strong></p>
<p>Many businesses fail to carefully define <em>who they are</em> in the business world. They often times will continue selling their product or service until the money runs out. Without clearly developing a positive position among consumers, a company will fail.</p>
<p>Positioning is determining how a consumer will see a brand (tangible good or service) in comparison to its competition. A position is often described as the meaningful difference between the brand and its competitors.</p>
<p>By utilizing USP development, you can aim to achieve success by directly targeting people with a particular need and offering a solution. This will provide much more value to consumers from your brand and allow others to come to you for a specific purpose.</p>
<p><strong style="font-size: x-large;">The Positioning Statement and its Importance</strong></p>
<p>The positioning statement is a subset of a value proposition. It optimizes the proposition for marketing communications purposes and identifies the target audience, the product and its category, specific benefits, and is differentiated from the nearest competitive alternative. It is an internal, non-emotional statement that becomes the messaging cornerstone of an integrated marketing campaign.</p>
<p>There is often confusion between value propositions and positioning statements. While they are often used interchangeably, it is important to understand the differences. Value propositions encapsulate a summation of benefits and prices offered to multiple market segments.</p>
<p>Positioning statements, in turn, represent a plea for single-mindedness and an opportunity to be focused on one audience at a time while exercising only a relevant defining benefit.</p>
<p><strong style="font-size: x-large;">USP Integration Services</strong></p>
<p>Understanding this complex market of opportunity can seem like a handful, so why not consider allowing an industry expert to oversee the process instead? We all know that USP&#8217;s can make or break a company, and risking the confusion can create a consumer crisis, both of which are best avoided.</p>
<p>IMG can strategically integrate your own USP into your entire business model.</p>
<p>Please contact <a href="http://isaacsmarketinggroup.com/"><span style="color: #800000;">Isaacs Marketing Group</span></a> for more information on how they can integrate your USP development today.</p>
<p>&nbsp;</p>
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			<title>Website Design and Development</title>
			<link>http://isaacsmarketinggroup.com/website-design-and-development/</link>
			<comments>http://isaacsmarketinggroup.com/website-design-and-development/#comments</comments>
			<pubDate>Fri, 03 Aug 2012 17:01:24 +0000</pubDate>
			<dc:creator>Isaacs Marketing Group</dc:creator>
					<category><![CDATA[Articles]]></category>
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						<guid isPermaLink="false">http://isaacsmarketinggroup.com/?p=622</guid>
						<description><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p>Website design and development is a critical step in any online marketing endeavor. Your website is now the first place any potential or recurring customer will visit in order to learn more about your products and services, to contact you or to generally begin to understand who you are and what you do. An ineffective [...]<p><a href="http://isaacsmarketinggroup.com/website-design-and-development/#respond" title="Comment on Website Design and Development">Leave a Comment</a></p>]]></description>
						<content:encoded><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p><p><span style="font-size: x-large;"><strong><a href="http://isaacsmarketinggroup.com/wp-content/uploads/2012/08/website-design-development.jpg"><img class="alignright  wp-image-623" style="border: 15px solid white; margin: 15px;" title="website-design-development" src="http://isaacsmarketinggroup.com/wp-content/uploads/2012/08/website-design-development.jpg" alt="" width="302" height="303" /></a></strong></span></p>
<p>Website design and development is a critical step in any online marketing endeavor. Your website is now the first place any potential or recurring customer will visit in order to learn more about your products and services, to contact you or to generally begin to understand who you are and what you do.</p>
<p>An ineffective website design and development system can cause catastrophic results for new websites or website that have implemented remodeling and is often best left to the professionals. Many people believe they have the skills and qualifications to create new websites, and with many competitive DIY website tutorials, this may be true to an extent, but as a professional and essential vehicle for your company, think twice.</p>
<p><strong style="font-size: x-large;">What is Web Development?</strong></p>
<p>Web development is a broad term for the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.</p>
<p>However, among web professionals, &#8220;web development&#8221; usually refers to the main non-design aspects of building websites: writing markup and coding.</p>
<p>Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services. For larger organizations and businesses, web development teams can consist of hundreds of web developers. Smaller organizations may only require a single permanent or contracting webmaster, with a possible secondary position such as a graphic designer and/or information systems technician.</p>
<p>Web development may be a collaborative effort between departments rather than the domain of a designated department.</p>
<p><strong style="font-size: x-large;">The IMG Effect</strong></p>
<p>With our web designers&#8217; combined experience in graphic design, website development, and e-commerce programming, you can be confident that whatever your project demands, our web developers can deliver on time and on budget. IMG has designed and been instrumental in the creation of many websites over the years, and with each design project we strive to go beyond the expectations of our clients.</p>
<p>The sites we design are unique to the website owner in custom graphics, banners and logos and quick loading, all at prices well below the industry standard, prices that everyone can afford! We also keep all clients informed of the status of their design project with mock layouts and test pages that are easily accessed online by password so you will know exactly what your site looks like before it ever goes live.</p>
<p><strong style="font-size: x-large;">Why Should You Consider Isaacs Marketing Group?</strong></p>
<p>Every web design project is created from scratch using visual appeal, cross-browser compatibility, and search engine friendliness. We never use PREFAB design templates unless the customer requests this specifically.</p>
<p>When your web design project is completed, we submit your site to the top free search engines/directories and other lesser-known search engines/directories worldwide. Submission is included with our design services, free of charge.</p>
<p>If you require further information on website design and development or would like to know more about how to engage your customers, please contact <a href="http://isaacsmarketinggroup.com/">Issacs Marketing Group</a> for more information.</p>
<p>&nbsp;</p>
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			<title>Brochure and Print Design In An Online World</title>
			<link>http://isaacsmarketinggroup.com/brochure-and-print-design-in-an-online-world/</link>
			<comments>http://isaacsmarketinggroup.com/brochure-and-print-design-in-an-online-world/#comments</comments>
			<pubDate>Fri, 03 Aug 2012 16:54:27 +0000</pubDate>
			<dc:creator>Isaacs Marketing Group</dc:creator>
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						<guid isPermaLink="false">http://isaacsmarketinggroup.com/?p=614</guid>
						<description><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p>Brochure marketing is indispensable to most businesses yet ignored by others. Brochures carry a powerful persuasive potential when used correctly.  In spite of the potential success, many businesses prefer not to use this method of marketing mainly due to misconceptions that abound regarding brochure marketing. Brochures are at the cornerstone of many top-notch marketing strategies, [...]<p><a href="http://isaacsmarketinggroup.com/brochure-and-print-design-in-an-online-world/#respond" title="Comment on Brochure and Print Design In An Online World">Leave a Comment</a></p>]]></description>
						<content:encoded><![CDATA[<p>Posted in <a href="http://isaacsmarketinggroup.com/category/articles/" title="View all posts in Articles" rel="category tag">Articles</a></p><p><span style="font-size: x-large;"><strong><a href="http://isaacsmarketinggroup.com/wp-content/uploads/2012/08/Advertising-Brochures.jpg"><img class="alignright  wp-image-616" style="border: 15px solid white; margin: 15px;" title="Advertising-Brochures" src="http://isaacsmarketinggroup.com/wp-content/uploads/2012/08/Advertising-Brochures.jpg" alt="" width="377" height="251" /></a></strong></span></p>
<p>Brochure marketing is indispensable to most businesses yet ignored by others. Brochures carry a powerful persuasive potential when used correctly.  In spite of the potential success, many businesses prefer not to use this method of marketing mainly due to misconceptions that abound regarding brochure marketing.</p>
<p>Brochures are at the cornerstone of many top-notch marketing strategies, and if you want to compete in today&#8217;s competitive world you&#8217;ll need to effectively harness the power of the brochure.</p>
<p><strong style="font-size: x-large;">Myth 1: Brochure and Print Design is Expensive</strong></p>
<p>On the contrary, brochure marketing is one of the least expensive options you have when developing a robust marketing campaign. In fact, you can typically order 250 full-color brochures printed on sturdy 100-pound gloss paper for less than $1 each; double your order to 500 and you can pay less than $0.50 each.</p>
<p>The price per brochure drops as the order volume goes up, and at 5,000 brochures, you may find that you&#8217;ll only pay about $0.10 each. When you think of it in terms of distribution, it costs you less than 10 cents to put your brochure in the hands of each qualified lead!</p>
<p><strong style="font-size: x-large;">Myth 2: Brochure and Print Design is Only Useful in Direct Mail</strong></p>
<p>Nothing could be further from the truth. In fact, brochure marketing is so varied that there are different types of brochures for each sales setting, each with a different approach and goal. While the service industry can certainly make good use of brochures, the retail industry can benefit just as much.</p>
<p>A tri-fold brochure is much more cost-effective than a full-fledged catalog and can lead customers to your storefront or website, where your entire product line is available. In fact, brochures are a great way to introduce new or featured products to your customers without the overhead of catalogs.</p>
<p>Marketing isn’t about using one medium. It’s about getting and keeping customers. Yes, Internet marketing can help you can do that, but only if you use it in conjunction with other tactical tools. In addition, there are thousands of potential customers that are extremely cautious about conducting important business or buying an expensive item from an unknown online vendor.</p>
<p><strong style="font-size: x-large;">Top Tips for Writing a Brochure Advertisement</strong></p>
<p>In order to succeed, every online company must have brochures and other forms of printed sales literature to hand out to customers and prospects. You must write your brochure or leaflet from the reader&#8217;s point of view. That means the information must unfold in the right order. Begin by analyzing what your reader wants to know. An easy way to do this is by assessing the order in which your reader&#8217;s questions will flow.</p>
<p>It is only natural that once we develop a website or new logo, a client will want that integrated to their print and marketing materials as well. Our team has produced award-winning print projects ranging from promotional brochures to advertising campaigns.</p>
<p>We are one of only a few companies to truly bridge the gap between interactive and print design. If you require further information, please contact <a href="http://isaacsmarketinggroup.com/"><span style="color: #800000;">Isaacs Marketing Group</span></a> for more information.</p>
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