Can you create a news story that involves your business or related topic? Anytime you can deliver news to the media, whether it be radio, t.v., or the newspapers… and it is worthy, you score PR value for your business. The key here is not to directly promote your business in any way, or your press release will end up in the trash.
The HMA System will encourage your business to educate and teach the community, your customers and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business.