Isaacs Marketing Group

Direct marketing efforts include direct mail, database marketing, email marketing and telemarketing. In recent years, SMS marketing, pay-per-click advertising and banner ads have also seen considerable success. If an advertisement asks to the audience to take specific action, to call a toll-free number, for instance, then the effort is considered a direct marketing medium. Characteristics [...]

In an online world, we often forget that traditional marketing can be as efficient and beneficial to our advertising efforts as ever. Traditional marketing services include elements from brand and image development, advertising and public relations, media buying to print, radio and television advertising as well as direct mail. The purpose of these traditional marketing [...]

Public relations is more than just publicity. It is the proactive management of an organization’s working relationships. Public relations shouldn’t be element that you sit back and wait to develop; it should be an important and positive affirmation of your company brand and consumer relationship. What is the Purpose of Public Relations? Public relations, also [...]

When it comes to advertising solutions and knowing where to start researching, IMG understands that the current market can be an overwhelming and complex place. That’s why we have created some simple solutions that offer comprehensive opportunities for your business. After all, marketing shouldn’t be confusing. Marketing and advertising should benefit your company, produce long-term [...]