Isaacs Marketing Group

Layoffs: November 21, 2012 GE Healthcare layoffs also hit Vermont plant Metro Milwaukee is not the only local economy that will feel the pain of GE Healthcare layoffs — the company also announced it is laying off about 10 percent of its Vermont work force, or about 50 positions. Benjamin Fox, a GE Healthcare spokesman, [...]

The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to understand a pattern among the successful advertising campaigns of the early 1940′s. The study showed that such campaigns made unique propositions to the customer and that this convinced them to switch brands. Today [...]

Website design and development is a critical step in any online marketing endeavor. Your website is now the first place any potential or recurring customer will visit in order to learn more about your products and services, to contact you or to generally begin to understand who you are and what you do. An ineffective [...]

Brochure marketing is indispensable to most businesses yet ignored by others. Brochures carry a powerful persuasive potential when used correctly.  In spite of the potential success, many businesses prefer not to use this method of marketing mainly due to misconceptions that abound regarding brochure marketing. Brochures are at the cornerstone of many top-notch marketing strategies, [...]