Formula #3: The Brainstorm Technique
The brainstorming technique is an excellent way to generate innovative, breakthrough headlines. This technique can be performed as a group exercise, or individually. Both applications can work well to produce original ideas and concepts that can lead to awesome headlines.
The idea of brainstorming is to completely free the minds of all participants and to simply let the ideas flow —unrestricted and unencumbered—without limitations of any kind. This free-wheeling, creative activity lets you generate an infinite amount of possibilities.
The best way to brainstorm a headline is to think in terms of customer benefits and stick to short descriptions of one to five words. Open up your mind and let the creativity flow. Try to think of single words and phrases that describe the benefits of your product or service.
It’s a liberating experience, one that can often provide a fresh new horizon from which to base your promotional efforts upon..
There are 4 simple rules to follow for maximum results in brainstorming:
- Place a time limit of 5 to 10 minutes on the actual idea generation stage. This is the first step where raw ideas are produced and recorded on paper or chalkboard.
- All answers should be encouraged. No idea is a bad idea at this stage. Every contribution, no matter how outrageous or ridiculous, should be welcomed and recorded. Do not edit. Keep the ideas flowing. Spit out as many as possible.
- Stop on schedule. Don’t try to prolong a creative session. 5 Minutes is plenty of time to gather lots of good ideas to explore.
- Now, you can start to edit out some answers that don’t appear to be on the mark. Take what’s left and work with those to formulate a powerful headline.
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- By Robert Boduch